Story perspectives
Disney Plans Major Events Amid Rising Ad Commitments
10/23/2025
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Story summary
- The Walt Disney Company (Disney) will hold its 2026 upfront on May 12 at the North Javits Center in New York.
- Disney will host a global tech showcase on January 7, 2026.
- Disney will host a sports summit on March 24, 2026.
- NBCUniversal reported a 15% rise in ad commitments for the 2025-26 season, driven by NBA rights deal and demand for FIFA World Cup and the Super Bowl LX.
