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Pledis Entertainment Unveils Bold Rebrand with Plus X

10/23/2025

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Summary

Story summary

Pledis Entertainment rebranded with Seoul-based design studio Plus X to strengthen its visual identity and unify the image of Pledis and its artists SEVENTEEN and fromis_9.
The brand core, "Performance becomes the Pulse," links music and fans.
The updated logo blends expressive and corporate elements.
Pledis Red signals passion and creativity.
A new typographic system will be introduced to adapt across media and enhance the label's visual narrative.

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Story summary

Pledis Entertainment rebranded with Seoul-based design studio Plus X to strengthen its visual identity and unify the image of Pledis and its artists SEVENTEEN and fromis_9.
The brand core, "Performance becomes the Pulse," links music and fans.
The updated logo blends expressive and corporate elements.
Pledis Red signals passion and creativity.
A new typographic system will be introduced to adapt across media and enhance the label's visual narrative.