Story perspectives
Labubu Prices Plummet Amid Pop Mart's Revenue Surge
10/23/2025
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Story summary
- Labubu resale prices in Thailand declined from more than 500 yuan to about 108 yuan, raising concerns about demand longevity.
- Pop Mart reported a 250% revenue increase in the third quarter.
- Analysts say the price drop results from increased supply, not weaker demand.
- Pop Mart has ramped up production to around 30 million units per month.
- Resellers are exploring international markets as Pop Mart expands its direct-to-consumer sales.
