Story perspectives

Nike Unveils Innovative Footwear and Apparel to Boost Market Share

10/24/2025

48 3

Summary

Story summary

Nike, Inc., in partnership with Dephy, announced Project Amplify, a motorized footwear system designed to boost running and walking speed, currently in testing and expected to launch in coming years.
Nike also introduced Mind 001 and Mind 002 shoes to improve mental focus through sensory stimulation, and a cooling technology jersey for next year's World Cup.
The moves reflect Nike's strategy to regain market share amid competition from newer brands.

1 of 1

Story summary

Nike, Inc., in partnership with Dephy, announced Project Amplify, a motorized footwear system designed to boost running and walking speed, currently in testing and expected to launch in coming years.
Nike also introduced Mind 001 and Mind 002 shoes to improve mental focus through sensory stimulation, and a cooling technology jersey for next year's World Cup.
The moves reflect Nike's strategy to regain market share amid competition from newer brands.