Back to today’s briefing

Story perspectives

Rodgina: TikTok's Nostalgic Teen Duo Takes Over!

10/24/2025

31 5

Summary

Story summary

Fan edits are gaining traction, as Lionsgate hires TikTok editors for marketing.
The pairing of Mean Girls' Regina George and Diary of a Wimpy Kid's Rodrick Heffley, dubbed "Rodgina," has surged in popularity with hundreds of TikTok videos.
The appeal lies in their contrasting archetypes and nostalgia for early 2000s teen rom-coms.
In 12 days, the Rodgina fandom produced 200 fanfiction works and generated buzz across social media.

1 of 1

Story summary

Fan edits are gaining traction, as Lionsgate hires TikTok editors for marketing.
The pairing of Mean Girls' Regina George and Diary of a Wimpy Kid's Rodrick Heffley, dubbed "Rodgina," has surged in popularity with hundreds of TikTok videos.
The appeal lies in their contrasting archetypes and nostalgia for early 2000s teen rom-coms.
In 12 days, the Rodgina fandom produced 200 fanfiction works and generated buzz across social media.