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Apple Considers Disabling App Tracking in Europe Amid Scrutiny

10/24/2025

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Summary

Story summary

Apple Inc. says it may disable App Tracking Transparency in Europe due to intense lobbying and regulatory scrutiny.
App Tracking Transparency, introduced in 2021, lets users control tracking across apps and services.
The German Federal Cartel Office preliminarily ruled that ATT may violate antitrust rules because it applies to third-party apps but not Apple's.

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Story summary

Apple Inc. says it may disable App Tracking Transparency in Europe due to intense lobbying and regulatory scrutiny.
App Tracking Transparency, introduced in 2021, lets users control tracking across apps and services.
The German Federal Cartel Office preliminarily ruled that ATT may violate antitrust rules because it applies to third-party apps but not Apple's.