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Centrum Silver Promotes Gaming for Brain Health Over 50

10/24/2025

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Summary

Story summary

Centrum Silver launched ‘Dave & Brain Busters’ with Dave & Buster’s to redefine cognitive wellness for adults over 50.
The initiative challenges the belief that screen time is harmful by promoting interactive gaming for brain health.
Campaign runs until November 14 and 75% of adults over 50 view technology as supportive of memory and cognitive sharpness, with success measured by shifting perceptions of healthy aging and multivitamins.

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Story summary

Centrum Silver launched ‘Dave & Brain Busters’ with Dave & Buster’s to redefine cognitive wellness for adults over 50.
The initiative challenges the belief that screen time is harmful by promoting interactive gaming for brain health.
Campaign runs until November 14 and 75% of adults over 50 view technology as supportive of memory and cognitive sharpness, with success measured by shifting perceptions of healthy aging and multivitamins.