Box Office Performance of *Ek Deewane Ki Deewaniyat* Amidst Diwali Releases

*Ek Deewane Ki Deewaniyat*, directed by Milap Zaveri and starring Harshvardhan Rane and Sonam Bajwa, has garnered significant attention at the box office since its release during the Diwali festive week. The film has crossed the INR20 crore mark within its first three days, accumulating INR20.12 crore net in India. On its opening day, it earned INR9 crore, followed by INR7.75 crore on the second day, and an estimated INR3.37 crore on the third day, reflecting a 56.52% drop in earnings from the previous day.

Ek Deewane Ki Deewaniyat Box Office Collection Day 3: Harshvardhan Rane-Sonam Bajwa's film crosses INR20 cr markEven as Thamma rules, Ek Deewane Ki Deewaniyat springs a surprise at the box officeDiwali films fail to light up box office: Thamma and Ek Deewane Ki Deewaniyat's collections fall 14-25% in first two daysEk Deewane Ki Deewaniyat Box Office Day 2: Is this romantic drama keeping pace with Thamma?Shocker: Harshvardhan Rane Beats Ayushmann Khurrana’s Thamma

Despite a notable decline in daily collections, *Ek Deewane Ki Deewaniyat* has shown resilience, particularly in Tier-2 and Tier-3 cities. The film recorded an overall occupancy rate of 22.86% across India, with evening shows achieving the highest attendance. The film's emotional narrative, centered around obsessive romance, has resonated with audiences, contributing to its steady performance despite competition from other releases.

Ek Deewane Ki Deewaniyat Box Office Day 2: Is this romantic drama keeping pace with Thamma?

The film faces stiff competition from *Thamma*, a horror-comedy that opened with a higher box office collection. While *Thamma* earned INR24 crore on its first day and INR18.6 crore on the second, *Ek Deewane Ki Deewaniyat* has been characterized as a "sleeper success" due to its lower budget of INR25 crore and its ability to attract audiences through emotional storytelling. Analysts suggest that the contrasting genres of the two films have allowed *Ek Deewane Ki Deewaniyat* to carve out its own audience niche.

Ek Deewane Ki Deewaniyat Box Office Day 2: Is this romantic drama keeping pace with Thamma?Even as Thamma rules, Ek Deewane Ki Deewaniyat springs a surprise at the box officeEk Deewane Ki Deewaniyat Box Office Collection Day 3: Harshvardhan Rane-Sonam Bajwa's film crosses INR20 cr markShocker: Harshvardhan Rane Beats Ayushmann Khurrana’s ThammaDiwali films fail to light up box office: Thamma and Ek Deewane Ki Deewaniyat's collections fall 14-25% in first two days

Critics have expressed mixed views on the performance of both films. Some analysts, like Suniel Wadhwa, noted that this year's Diwali releases have not met audience expectations for grand family entertainers, leading to a decline in box office collections. Girish Johar, a film business expert, emphasized that the genres of both films did not align with the festive spirit typically associated with Diwali releases. Furthermore, Shaaminder Malik, a film distributor, criticized the content of both films, suggesting that neither provided sufficient entertainment value.

Diwali films fail to light up box office: Thamma and Ek Deewane Ki Deewaniyat's collections fall 14-25% in first two days

Trade analysts have pointed out that *Ek Deewane Ki Deewaniyat* has benefitted from positive word-of-mouth and a strong emotional core, which has attracted viewers despite its average reviews. Taran Adarsh, a trade analyst, highlighted that the film's soundtrack and dramatic moments have particularly appealed to younger audiences.

Ek Deewane Ki Deewaniyat Box Office Day 2: Is this romantic drama keeping pace with Thamma?

• “This year’s Diwali releases seem to have missed the fireworks.” — Suniel Wadhwa, Co-founder, Karmic Films

Diwali films fail to light up box office: Thamma and Ek Deewane Ki Deewaniyat's collections fall 14-25% in first two days

• “The genres of these two films did not meet up these expectations, it seems,” said Girish Johar, producer and film business expert.” — Girish Johar, Producer and Film Business Expert

Diwali films fail to light up box office: Thamma and Ek Deewane Ki Deewaniyat's collections fall 14-25% in first two days

• “There is neither enough horror nor punchy comedic moments in Thamma to thrill and entertain audiences.” — Shaaminder Malik, Film Distributor

Diwali films fail to light up box office: Thamma and Ek Deewane Ki Deewaniyat's collections fall 14-25% in first two days

As the weekend progresses, industry experts will closely monitor whether *Ek Deewane Ki Deewaniyat* can maintain its momentum and continue to appeal to audiences seeking heartfelt narratives amidst the competitive landscape of Diwali releases. The film's early success indicates a potential shift in audience preferences towards emotional storytelling, even in a market dominated by star-driven blockbusters.

Ek Deewane Ki Deewaniyat Box Office Day 2: Is this romantic drama keeping pace with Thamma?