Story perspectives

Amazon's NBA Studio Launches with Star-Studded Debut

10/24/2025

Summary

Story summary

Amazon's NBA broadcasts studio debuted during Thursday Night Football, featuring Blake Griffin and Andrew Whitworth.
The studio will host NBA on Prime, with a Knicks vs. Celtics game on Friday.
Steve Nash praised Shai Gilgeous-Alexander for his achievements last season, including the scoring title and MVP awards.
Nash believes Gilgeous-Alexander is among the greatest players in NBA history.
The NBA aims to shift focus back to games amid off-court scandals.

History

Historical Context

The NBA's broadcasting landscape has evolved significantly since its partnership with NBC from 1990 to 2002, which saw the league's popularity soar. In 2016, the NBA collaborated with Facebook to stream games, attracting over 1.5 million viewers. Today, Amazon's NBA broadcasts, featuring Blake Griffin and Andrew Whitworth, continue this trend, reflecting the league's adaptation to changing viewer habits amid ongoing off-court challenges.

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Story summary

Amazon's NBA broadcasts studio debuted during Thursday Night Football, featuring Blake Griffin and Andrew Whitworth.
The studio will host NBA on Prime, with a Knicks vs. Celtics game on Friday.
Steve Nash praised Shai Gilgeous-Alexander for his achievements last season, including the scoring title and MVP awards.
Nash believes Gilgeous-Alexander is among the greatest players in NBA history.
The NBA aims to shift focus back to games amid off-court scandals.

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