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Upscale College Football: $20,000 Boxes, $18 Sandwiches Spark Debate

10/24/2025

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Summary

Story summary

In Tempe, Arizona, college football games have become upscale as Arizona State University (ASU) offers high-end options, including $18 pulled-pork sandwiches and $20,000 field boxes.
Athletic revenue surged to nearly $12 billion in 2024, partly due to direct athlete compensation.
Companies such as Aramark and Sodexo are capitalizing on this trend as universities include athletic venues in contracts.
Some students express concerns over rising costs.

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Story summary

In Tempe, Arizona, college football games have become upscale as Arizona State University (ASU) offers high-end options, including $18 pulled-pork sandwiches and $20,000 field boxes.
Athletic revenue surged to nearly $12 billion in 2024, partly due to direct athlete compensation.
Companies such as Aramark and Sodexo are capitalizing on this trend as universities include athletic venues in contracts.
Some students express concerns over rising costs.