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Denmark Enacts Tough Gambling Ad Restrictions for 2026

10/24/2025

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Summary

Story summary

Denmark will implement new gambling advertising restrictions in 2026 after a year of preparation.
Rasmus Stoklund, former Danish Tax Minister, leads the reforms to shield consumers and minors.
Key measures include a whistle-to-whistle ban during live sports, a ban on under-25s in ads, and school site blocks.
In Canada, Bill S-211 advances national rules for sports betting advertising, including limits on ad frequency and endorsements.

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Story summary

Denmark will implement new gambling advertising restrictions in 2026 after a year of preparation.
Rasmus Stoklund, former Danish Tax Minister, leads the reforms to shield consumers and minors.
Key measures include a whistle-to-whistle ban during live sports, a ban on under-25s in ads, and school site blocks.
In Canada, Bill S-211 advances national rules for sports betting advertising, including limits on ad frequency and endorsements.