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Apple TV Secures $700M Deal for Exclusive F1 Streaming

10/24/2025

25 4 Full Breakdown

Summary

Story summary

Apple TV, Apple Inc.'s streaming service, will give U.S. subscribers access to all Formula 1 content starting in 2026 under a five-year, roughly $700 million deal.
The agreement lets Apple TV stream all F1 practice, qualifying, and race sessions, with select content free.
Apple will promote F1 via Apple News and Apple Music in the U.S.
The deal follows Drive to Survive and replaces ESPN as the broadcasting rights holder.

History

Historical Context

In January 2017, Liberty Media completed its $4.4 billion acquisition of Formula One, aiming to modernize the sport's media strategy. This led to innovative broadcasting approaches, including the Netflix series "Drive to Survive," which boosted viewership by 50%. The 2026 agreement with Apple TV signifies a shift in F1's media strategy, enhancing access for U.S. audiences and reflecting changing trends in sports broadcasting.

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Story summary

Apple TV, Apple Inc.'s streaming service, will give U.S. subscribers access to all Formula 1 content starting in 2026 under a five-year, roughly $700 million deal.
The agreement lets Apple TV stream all F1 practice, qualifying, and race sessions, with select content free.
Apple will promote F1 via Apple News and Apple Music in the U.S.
The deal follows Drive to Survive and replaces ESPN as the broadcasting rights holder.

1 / 2