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Prankster's £1 Million Quest Exposes Wealth Obsession

10/24/2025

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Summary

Story summary

Oobah Butler, a British prankster, leads Channel 4's How I Made £1 Million in 90 Days, aiming to earn £1 million without breaking the law.
He creates a company called Drops and launches a clothing line.
His plan includes a failed memecoin venture and questionable labor practices as the documentary critiques wealth obsession in London and New York.
Marketing bespoke soccer jerseys garners media attention and falls short of sales.

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Story summary

Oobah Butler, a British prankster, leads Channel 4's How I Made £1 Million in 90 Days, aiming to earn £1 million without breaking the law.
He creates a company called Drops and launches a clothing line.
His plan includes a failed memecoin venture and questionable labor practices as the documentary critiques wealth obsession in London and New York.
Marketing bespoke soccer jerseys garners media attention and falls short of sales.