Story perspectives

Mondelez Leverages AI to Slash Marketing Costs by 50%

10/25/2025

Summary

Story summary

Mondelez International, the maker of Oreo and Cadbury, deploys a generative AI to cut marketing production costs by 30%–50%.
Publicis Groupe and Accenture developed it, with $40 million invested.
The AI will produce broadcast-ready ads for the 2026 holiday season and the 2027 Super Bowl.
The AI currently creates Chips Ahoy and Milka content.
Mondelez enforces ethical guidelines with human review to ensure brand safety and avoid promoting unhealthy habits.

History

Historical Context

The rise of generative AI in marketing, highlighted by Publicis Groupe and Accenture's $40 million investments in 2021, reflects a significant shift towards automation in the advertising industry. Companies like Mondelez International aim to cut marketing costs by 30%-50% using AI. This trend, emerging from advancements in AI technologies since the late 2010s, is reshaping creative processes and ethical standards in marketing.

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Story summary

Mondelez International, the maker of Oreo and Cadbury, deploys a generative AI to cut marketing production costs by 30%–50%.
Publicis Groupe and Accenture developed it, with $40 million invested.
The AI will produce broadcast-ready ads for the 2026 holiday season and the 2027 Super Bowl.
The AI currently creates Chips Ahoy and Milka content.
Mondelez enforces ethical guidelines with human review to ensure brand safety and avoid promoting unhealthy habits.

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