Story perspectives

Netflix Partners with Mattel, Hasbro for KPop Toys

10/25/2025

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Summary

Story summary

Netflix has secured licensing deals with Mattel and Hasbro for KPop Demon Hunters toys and collectibles.
Production timelines delay availability until after the holiday season, with shipments starting in January 2026.
Netflix is expediting the product selection process.
Analysts forecast US toy spending at $8.8 billion this holiday season, though shortages are expected.
Netflix aims to combat counterfeit products with its intellectual property (IP) security team.

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Story summary

Netflix has secured licensing deals with Mattel and Hasbro for KPop Demon Hunters toys and collectibles.
Production timelines delay availability until after the holiday season, with shipments starting in January 2026.
Netflix is expediting the product selection process.
Analysts forecast US toy spending at $8.8 billion this holiday season, though shortages are expected.
Netflix aims to combat counterfeit products with its intellectual property (IP) security team.