Demi Lovato's Joyful Return to Pop with _It's Not That Deep_

Demi Lovato has released her ninth studio album, _It's Not That Deep_, on October 24, 2025, through DLG Recordings and Island Records. This album marks a significant shift back to her pop roots after her previous rock-oriented project, _Holy Fvck_. Executive produced by Zhone, known for his work with artists like Kylie Minogue and Troye Sivan, the album features 11 tracks, including lead singles “Fast,” “Here All Night,” and “Kiss.” Lovato describes this album as a celebration of joy and freedom, emphasizing a carefree attitude throughout its dance-pop sound.

Demi Lovato Debuts Ninth Studio AlbumDemi Lovato Returns to Dance-Pop Glory with ‘It’s Not That Deep’BillboardDemi Lovato makes triumphant return to pop with new album It's Not That Deep“IT’S NOT THAT DEEP.” DEMI LOVATO’S JOYOUS RETURN TO POP PERFECTION

_Lovato's _It's Not That Deep_ embodies a vibrant, dance-floor-ready energy, reflecting her current state of happiness and self-assurance. Lovato stated, “This album represents an exciting chapter for me which has been filled with joy, freedom, and lightness.” The album's title encapsulates its ethos: “It’s not that deep, unless you want it to be.” The tracks explore themes of love and liberation, with songs like “Frequency” showcasing her desire for connection and energy in relationships.

Demi Lovato Debuts Ninth Studio Album

In creating _It's Not That Deep_, Lovato shifted her songwriting approach, moving away from the intense emotional themes of her earlier work. She noted, “When I got back in the studio this time, those songs just weren’t resonating anymore because I’m not in that place in life. I’m happy, I’m in love, and I just want to enjoy life and have fun.” This change in perspective is evident in the album's upbeat tracks, which invite listeners to dance and celebrate rather than dwell on past struggles.

Demi Lovato makes triumphant return to pop with new album It's Not That Deep

The album has been well-received, with critics praising its infectious energy and Lovato's return to form. Rolling Stone highlighted it as her highest-reviewed album, calling it “a victory lap” that embraces playful synths and club-ready sounds. Lovato's fans, known as Lovatics, have expressed excitement over this new direction, celebrating her ability to reinvent herself while maintaining authenticity.

Demi Lovato Debuts Ninth Studio Album

Demi Lovato expressed her enthusiasm for the album, stating, “I had such an incredible time making this album with Zhone, and it was such a freeing experience to let loose and have fun with it.” She also acknowledged the influence of her personal life on her music, particularly her recent marriage to songwriter Jordan 'Jutes' Lutes, which has contributed to her lighter outlook.

Demi Lovato makes triumphant return to pop with new album It's Not That Deep

While the album has garnered positive feedback, some critics argue that Lovato's pivot to a more carefree sound may overlook the depth and complexity that characterized her earlier work. However, Lovato herself has emphasized that this new direction reflects her current happiness and desire to enjoy life, suggesting that joy can be just as profound as pain.

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• “This music is a reflection of where I am now. So proud of all the work I’ve done, and now, it’s time to celebrate and have some fun!!!” — Demi Lovato

“IT’S NOT THAT DEEP.” DEMI LOVATO’S JOYOUS RETURN TO POP PERFECTION

• “I realized it’s not that deep anymore, and that became the ethos for this album.” — Demi Lovato

Billboard

• “This album isn't about looking back,” — Demi Lovato

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As _It's Not That Deep_ fills dance floors, it signals a personal and artistic rebirth for Lovato, inviting listeners to embrace joy and celebration in their lives.

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