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Take-Two CEO: AI Boosts Efficiency, Can't Replace Creativity

10/25/2025

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Take-Two CEO Strauss Zelnick said artificial intelligence will not replace human creativity in game development.
He argued AI can boost efficiency but cannot generate original content, so creativity remains forward-looking and human.
Zelnick said AI will not cause job losses and may increase employment, citing historical shifts in agriculture.
He cautioned against overestimating AI's capabilities and emphasized that true creativity remains a human domain.

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Story summary

Take-Two CEO Strauss Zelnick said artificial intelligence will not replace human creativity in game development.
He argued AI can boost efficiency but cannot generate original content, so creativity remains forward-looking and human.
Zelnick said AI will not cause job losses and may increase employment, citing historical shifts in agriculture.
He cautioned against overestimating AI's capabilities and emphasized that true creativity remains a human domain.