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Disney+ Swaps Star for Hulu Amid Subscriber Losses

10/26/2025

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Summary

Story summary

On October 8, 2025, The Walt Disney Company replaced the Star hub with Hulu on Disney+ in the UK and EMEA to improve content discovery.
The change is accompanied by a price increase for Disney+ and Hulu bundles, effective October 21, 2025.
Analysts say consolidation could improve promotional efficiency.
In September, Disney+ lost about 3 million subscribers.
Hulu shed about 4.1 million subscribers.

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Story summary

On October 8, 2025, The Walt Disney Company replaced the Star hub with Hulu on Disney+ in the UK and EMEA to improve content discovery.
The change is accompanied by a price increase for Disney+ and Hulu bundles, effective October 21, 2025.
Analysts say consolidation could improve promotional efficiency.
In September, Disney+ lost about 3 million subscribers.
Hulu shed about 4.1 million subscribers.