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New LPGA Commissioner Eyes Growth Through Player Stories

10/26/2025

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Summary

Story summary

Craig Kessler, the new commissioner of the LPGA, has been appointed to lead the organization.
Kessler previously served as chief operating officer at Topgolf and the PGA of America.
He highlights the LPGA's 75-year history and global presence as key assets.
He sees untapped potential in sharing players’ stories, including Jeeno Thitikul and Aditi Ashok, to deepen emotional connections with fans and elevate the league.

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Story summary

Craig Kessler, the new commissioner of the LPGA, has been appointed to lead the organization.
Kessler previously served as chief operating officer at Topgolf and the PGA of America.
He highlights the LPGA's 75-year history and global presence as key assets.
He sees untapped potential in sharing players’ stories, including Jeeno Thitikul and Aditi Ashok, to deepen emotional connections with fans and elevate the league.