Story perspectives
Xbox Shifts Focus: Competes with TikTok, Not Consoles
10/27/2025
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Story summary
- Matt Booty, Xbox executive, said Microsoft no longer views other consoles as main competition.
- He cited the upcoming Halo: Campaign Evolved on PS5 as cross-platform evidence.
- Booty said competition now includes various entertainment forms, from TikTok to movies.
- The shift follows layoffs and cancellations as Microsoft pressures Xbox to boost profit margins.
- Microsoft has raised Game Pass prices and console costs, reflecting the evolving strategy.
