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Meta Plans Historic Stock Split Amid Rising Ad Revenue

10/27/2025

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Summary

Story summary

Meta Platforms is expected to announce its first-ever stock split on October 29, alongside its Q3 earnings.
The split could be among the largest in Wall Street history, given Meta Platforms' roughly $2 trillion market cap and a $738.36 share price.
The move aims to broaden access for retail investors.
Advertising revenue rose 22% in Q2.
Advertising revenue is expected to rise about 20% in Q3, driven by artificial intelligence.

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Story summary

Meta Platforms is expected to announce its first-ever stock split on October 29, alongside its Q3 earnings.
The split could be among the largest in Wall Street history, given Meta Platforms' roughly $2 trillion market cap and a $738.36 share price.
The move aims to broaden access for retail investors.
Advertising revenue rose 22% in Q2.
Advertising revenue is expected to rise about 20% in Q3, driven by artificial intelligence.