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Ford Shifts Focus to Affordable EVs Amid Tariff Struggles

10/27/2025

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Summary

Story summary

Ford's Michigan Assembly employs more than 4,500 workers to produce about 100,000 Broncos annually.
Ford Motor Company Chief Executive Officer James D. Farley says over 80% of U.S.-sold vehicles are built domestically.
Tariffs on imported parts cost Ford about $2 billion and reduce profits.
To counter Chinese EV competition, Ford pivots to affordable EVs, including a midsize pickup around $30,000, to safeguard its legacy and workforce.

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Story summary

Ford's Michigan Assembly employs more than 4,500 workers to produce about 100,000 Broncos annually.
Ford Motor Company Chief Executive Officer James D. Farley says over 80% of U.S.-sold vehicles are built domestically.
Tariffs on imported parts cost Ford about $2 billion and reduce profits.
To counter Chinese EV competition, Ford pivots to affordable EVs, including a midsize pickup around $30,000, to safeguard its legacy and workforce.