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Krafton Goes AI-First: $70M Investment for Future Innovation

10/27/2025

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Summary

Story summary

Krafton, the South Korean publisher known for PUBG and Subnautica 2, announced it will become an AI-first company.
CEO Kim Chang-han outlined plans at Krafton Live Talk to automate routine tasks and boost creativity.
Krafton will invest about 100 billion KRW (roughly $70 million) in AI infrastructure, including GPU clusters.
Krafton will allocate 30 billion KRW annually for AI training, aiming to complete the AI platform by late 2026.

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Story summary

Krafton, the South Korean publisher known for PUBG and Subnautica 2, announced it will become an AI-first company.
CEO Kim Chang-han outlined plans at Krafton Live Talk to automate routine tasks and boost creativity.
Krafton will invest about 100 billion KRW (roughly $70 million) in AI infrastructure, including GPU clusters.
Krafton will allocate 30 billion KRW annually for AI training, aiming to complete the AI platform by late 2026.