Back to today’s briefing

Story perspectives

Shania Twain and Tom Cardy Star in Fun Uber Campaign

10/27/2025

29 3 Full Breakdown

Summary

Story summary

Uber Australia has launched a brand campaign featuring Shania Twain and Tom Cardy.
The centerpiece is a jingle by the duo highlighting backseat activities like games.
The ad shows Tom Cardy playing trombone and Shania Twain attempting Wordle, with the tagline "Can’t do that if you’re driving."
Shania Twain says she enjoyed the collaboration and notes the fun of singing in cars, while the campaign highlights Uber rides' benefits.

1 of 1

Story summary

Uber Australia has launched a brand campaign featuring Shania Twain and Tom Cardy.
The centerpiece is a jingle by the duo highlighting backseat activities like games.
The ad shows Tom Cardy playing trombone and Shania Twain attempting Wordle, with the tagline "Can’t do that if you’re driving."
Shania Twain says she enjoyed the collaboration and notes the fun of singing in cars, while the campaign highlights Uber rides' benefits.