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Nicole Bernard Dawes: From Chips to $27M Soda Success

10/27/2025

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Summary

Story summary

Nicole Bernard Dawes built Late July into a $100-million brand and oversaw its acquisition by Campbell's.
She transitioned from a management consultant to a food industry leader after working with her father at Cape Cod Chips.
She founded Late July in 2003 to build an organic tortilla chip brand.
She launched Nixie, a zero-sugar soda, raising nearly $27 million and selling in over 11,000 stores.

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Story summary

Nicole Bernard Dawes built Late July into a $100-million brand and oversaw its acquisition by Campbell's.
She transitioned from a management consultant to a food industry leader after working with her father at Cape Cod Chips.
She founded Late July in 2003 to build an organic tortilla chip brand.
She launched Nixie, a zero-sugar soda, raising nearly $27 million and selling in over 11,000 stores.