Story perspectives

ESPN's Wilbon Critiques Diminished MLS Coverage Post-Apple Deal

10/27/2025

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Summary

Story summary

Michael Wilbon, ESPN analyst, expressed disinterest in the MLS playoffs on PTI, noting reduced ESPN coverage after MLS shifted to Apple TV.
The MLS-Apple deal, worth $2.5 billion, ended ESPN's long relationship with the league and diminished MLS visibility.
Lionel Messi's presence boosted MLS Season Pass subscriptions, but overall viewership remains low versus ESPN's previous numbers.
Wilbon's remarks reflect a trend of legacy media undervaluing soccer in the United States.

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Story summary

Michael Wilbon, ESPN analyst, expressed disinterest in the MLS playoffs on PTI, noting reduced ESPN coverage after MLS shifted to Apple TV.
The MLS-Apple deal, worth $2.5 billion, ended ESPN's long relationship with the league and diminished MLS visibility.
Lionel Messi's presence boosted MLS Season Pass subscriptions, but overall viewership remains low versus ESPN's previous numbers.
Wilbon's remarks reflect a trend of legacy media undervaluing soccer in the United States.