Story perspectives

NBA's Tim Hammond Champions Diversity and Inclusion in 2024

10/28/2025

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Summary

Story summary

Tim Hammond, senior director of fan marketing for the National Basketball Association (NBA), aims to boost diversity and co-chaired NBA Pride in 2024.
He says basketball can foster community despite a divisive political climate.
He acknowledges negative social media but says they do not reflect the sports environment.
He develops strategy and works with marketing teams on NBA-season merchandise to foster an inclusive atmosphere for LGBTQ players and fans.

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Story summary

Tim Hammond, senior director of fan marketing for the National Basketball Association (NBA), aims to boost diversity and co-chaired NBA Pride in 2024.
He says basketball can foster community despite a divisive political climate.
He acknowledges negative social media but says they do not reflect the sports environment.
He develops strategy and works with marketing teams on NBA-season merchandise to foster an inclusive atmosphere for LGBTQ players and fans.