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Vercel Uses AI to Transform Sales, Boost Efficiency

10/28/2025

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Summary

Story summary

Vercel, a $9.3 billion cloud-based platform, streamlined sales by deploying AI agents trained on top employees’ workflows, reducing inbound handling from ten reps to one person and a bot.
The AI automates lead qualification and response drafting, enabling the remaining staff to focus on outbound sales.
Vercel’s leadership says the goal is not to cut staff; the company has grown and plans hundreds more AI agents modeled after high performers.

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Story summary

Vercel, a $9.3 billion cloud-based platform, streamlined sales by deploying AI agents trained on top employees’ workflows, reducing inbound handling from ten reps to one person and a bot.
The AI automates lead qualification and response drafting, enabling the remaining staff to focus on outbound sales.
Vercel’s leadership says the goal is not to cut staff; the company has grown and plans hundreds more AI agents modeled after high performers.