Story perspectives
Microsoft's Windows 10 End Sparks Surge in Mac Shipments
10/28/2025
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Story summary
- Microsoft ended support for Windows 10 on October 14, 2025, prompting a shift in the PC market.
- Counterpoint Research reports Apple's Mac shipments rose 14.9% year over year in Q3 2025 as users sought alternatives to Windows.
- Lenovo led the market with a 17.4% increase in shipments, while Dell declined 0.9%.
- Analysts say the Windows 10 end has started a replacement cycle focused on AI-capable PCs for enterprises.
