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Story summary
- MSNBC will rebrand as MS NOW on November 15, marking its split from NBCUniversal and Comcast.
- The MS NOW name stands for My Source for News, Opinion, and the World, signaling independence under Versant.
- Rebecca Kutler, the network's president, says the change follows months of planning and collaboration.
- MS NOW will launch a marketing campaign, establish its own Washington Bureau, and strike a Sky News deal for international reporting.
