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Bloomsbury CEO: AI Will Enhance, Not Replace, Authors

10/28/2025

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Summary

Story summary

Nigel Newton, CEO of Bloomsbury, says authors will increasingly use AI to boost creativity and overcome writer's block.
He adds AI cannot replace established authors.
He acknowledges concerns about AI writing entire books but notes readers prefer works by renowned writers.
Bloomsbury reported £160 million in H1 2025 and announced its first AI licensing deal permitting authors to opt in for AI training.

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Story summary

Nigel Newton, CEO of Bloomsbury, says authors will increasingly use AI to boost creativity and overcome writer's block.
He adds AI cannot replace established authors.
He acknowledges concerns about AI writing entire books but notes readers prefer works by renowned writers.
Bloomsbury reported £160 million in H1 2025 and announced its first AI licensing deal permitting authors to opt in for AI training.