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U.S. Snacking Market to Reach $193 Billion by 2028

10/29/2025

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Summary

Story summary

The U.S. snacking market is projected to grow from $172.5 billion to $193 billion over the next five years.
The growth is driven by changing consumer preferences, and brands are encouraged to leverage emotional connections in their marketing.
A report finds that 90% of Americans snack multiple times daily.
Nostalgia shapes holiday snacking, with 77% associating snacks with childhood memories and 87% seeking moments of enjoyment.

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Story summary

The U.S. snacking market is projected to grow from $172.5 billion to $193 billion over the next five years.
The growth is driven by changing consumer preferences, and brands are encouraged to leverage emotional connections in their marketing.
A report finds that 90% of Americans snack multiple times daily.
Nostalgia shapes holiday snacking, with 77% associating snacks with childhood memories and 87% seeking moments of enjoyment.