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Threads Unveils 'Ghost Posts' for Casual Conversations

10/29/2025

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Summary

Story summary

Threads, Meta's social network, launched "ghost posts" for 400 million monthly users.
Ghost posts disappear after 24 hours; replies go to the author's direct messages.
The feature aims to foster casual conversations similar to Snapchat.
Threads is rolling out longer text posts and custom feeds, while privacy and moderation concerns rise.

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Story summary

Threads, Meta's social network, launched "ghost posts" for 400 million monthly users.
Ghost posts disappear after 24 hours; replies go to the author's direct messages.
The feature aims to foster casual conversations similar to Snapchat.
Threads is rolling out longer text posts and custom feeds, while privacy and moderation concerns rise.