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Broadcast Networks Surge as Sports Viewership Soars 22.3%

10/29/2025

50 11 Full Breakdown

Summary

Story summary

In September 2025, viewership surged across major broadcast networks due to the return of NFL and college football.
Fox led with a 59% increase, followed by NBC's 37% and CBS's 29%.
Disney's overall viewership rose 13%, with ESPN contributing a 65% boost.
Broadcast viewership reached 22.3%, surpassing cable for the first time.
Sports accounted for 33% of broadcast viewing.

History

Historical Context

The NFL's television ratings surged in 1993, increasing by 20% as networks like CBS and NBC secured lucrative broadcasting rights, reflecting football's growing popularity. This trend continued into 2022, when Super Bowl LVI attracted 112.3 million viewers, highlighting the enduring significance of sports broadcasting in American media and its impact on advertising revenue.

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Story summary

In September 2025, viewership surged across major broadcast networks due to the return of NFL and college football.
Fox led with a 59% increase, followed by NBC's 37% and CBS's 29%.
Disney's overall viewership rose 13%, with ESPN contributing a 65% boost.
Broadcast viewership reached 22.3%, surpassing cable for the first time.
Sports accounted for 33% of broadcast viewing.

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