Story perspectives

MrBeast's Clipping Startup Rakes in $7.7 Million

10/29/2025

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Summary

Story summary

MrBeast, the top YouTuber, employs more than 1,000 "clippers" to produce videos for social media.
His team pays independent editors through Clipping, a startup charging $2,500 to $10,000 monthly.
Clipping has helped artists such as Ross and Offset achieve significant view counts.
Anthony Fujiwara, founder of Clipping, says Clipping generated $7.7 million in sales this year.
Fujiwara plans to adapt strategies for viral marketing by emphasizing hooks in the first seconds.

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Story summary

MrBeast, the top YouTuber, employs more than 1,000 "clippers" to produce videos for social media.
His team pays independent editors through Clipping, a startup charging $2,500 to $10,000 monthly.
Clipping has helped artists such as Ross and Offset achieve significant view counts.
Anthony Fujiwara, founder of Clipping, says Clipping generated $7.7 million in sales this year.
Fujiwara plans to adapt strategies for viral marketing by emphasizing hooks in the first seconds.