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Half of Holiday Shoppers Embrace Buy Now, Pay Later

10/30/2025

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Story summary
  • PayPal's survey shows half of U.S. holiday shoppers plan to use buy now, pay later (BNPL) services, with budget control as a motivator.
  • Gen Z and millennials lead BNPL usage, with 25% of shoppers using BNPL regularly.
  • Klarna, the BNPL provider, and Affirm Holdings, Inc. expand BNPL offerings as banks also introduce similar services.
  • Citigroup Inc. (Citi) partnered with Mastercard to enable flexible payment options at checkout for its cardholders.