Story perspectives

Zellers 3.0 Soft Opening: Nostalgia Meets Modern Retail

10/30/2025

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Summary

Story summary

Zellers will conduct a soft opening at Londonderry Mall in Edmonton on October 30, 2025.
The concept, Zellers 3.0, will offer curated apparel, home goods, and seasonal items, excluding toys and pharmaceuticals.
Joey Benitah, Zellers Chief Operating Officer, aims to expand across Canada by targeting former Hudson's Bay locations.
The Zeddy bear mascot will return.
Zellers plans community partnerships to blend nostalgia with modern retail, emphasizing affordability and accessibility.

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Story summary

Zellers will conduct a soft opening at Londonderry Mall in Edmonton on October 30, 2025.
The concept, Zellers 3.0, will offer curated apparel, home goods, and seasonal items, excluding toys and pharmaceuticals.
Joey Benitah, Zellers Chief Operating Officer, aims to expand across Canada by targeting former Hudson's Bay locations.
The Zeddy bear mascot will return.
Zellers plans community partnerships to blend nostalgia with modern retail, emphasizing affordability and accessibility.