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Meta Projects Ad Growth, Shares Drop 8% After Q4 Outlook

10/30/2025

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Summary

Story summary

Meta Platforms, Inc. expects strong advertising revenue growth.
It projects a decline in Reality Labs revenue in the fourth quarter.
The decline follows the prior year's introduction of the Quest 3S and third-quarter purchases by retail partners, which were recorded earlier and reduced fourth-quarter figures.
Meta Platforms, Inc.'s outlook triggered an 8% drop in shares after-hours.

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Story summary

Meta Platforms, Inc. expects strong advertising revenue growth.
It projects a decline in Reality Labs revenue in the fourth quarter.
The decline follows the prior year's introduction of the Quest 3S and third-quarter purchases by retail partners, which were recorded earlier and reduced fourth-quarter figures.
Meta Platforms, Inc.'s outlook triggered an 8% drop in shares after-hours.