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Type O Negative Launches Blood-Themed Coffee Experience

10/30/2025

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Summary

Story summary

Type O Negative, the goth metal band, launched its coffee Type O Black No. 1 on October 22, 2025, with Concept Cafes.
The packaging uses blood bank IV bags for the beans and blood vials for the nitro cold brew, Plasma.
Concept Cafes founder Mike Tonsetic described the blood theme as a universal truth that binds humanity.
This approach reflects the band's identity and creativity in marketing its product.

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Story summary

Type O Negative, the goth metal band, launched its coffee Type O Black No. 1 on October 22, 2025, with Concept Cafes.
The packaging uses blood bank IV bags for the beans and blood vials for the nitro cold brew, Plasma.
Concept Cafes founder Mike Tonsetic described the blood theme as a universal truth that binds humanity.
This approach reflects the band's identity and creativity in marketing its product.