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WNBA Viewership Soars 16% Amid Caitlin Clark's Rise

10/30/2025

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Summary

Story summary

The WNBA's viewership rose 16% after the trade deadline, with Caitlin Clark significantly influencing ratings as a WNBA player.
In 2025, the league averaged 1.2 million viewers, up 5% from the previous year.
Four of Caitlin Clark's games were among the season's most-watched.
The ongoing collective bargaining agreement negotiations highlight financial disparities between the leagues as players push for a 51% share of basketball-related income.

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Story summary

The WNBA's viewership rose 16% after the trade deadline, with Caitlin Clark significantly influencing ratings as a WNBA player.
In 2025, the league averaged 1.2 million viewers, up 5% from the previous year.
Four of Caitlin Clark's games were among the season's most-watched.
The ongoing collective bargaining agreement negotiations highlight financial disparities between the leagues as players push for a 51% share of basketball-related income.