Back to today’s briefing

Story perspectives

Horror Dominates Viewing: M3GAN 2.0 Tops Charts

10/30/2025

40 6

Summary

Story summary

Nielsen reports Oct 1–7, 2025, M3GAN 2.0 led Peacock's horror viewing with 115 million minutes.
It narrowly surpassed Scream, which drew 113 million minutes.
Nielsen's report highlights a trend of rising horror viewership, with 2025 titles Bring Her Back and 28 Years Later.
Horror films have become a unifying genre across diverse audiences, maintaining broad popularity.
In October 2025, horror accounted for 15.8% of all movie viewership.

1 of 1

Story summary

Nielsen reports Oct 1–7, 2025, M3GAN 2.0 led Peacock's horror viewing with 115 million minutes.
It narrowly surpassed Scream, which drew 113 million minutes.
Nielsen's report highlights a trend of rising horror viewership, with 2025 titles Bring Her Back and 28 Years Later.
Horror films have become a unifying genre across diverse audiences, maintaining broad popularity.
In October 2025, horror accounted for 15.8% of all movie viewership.