Story perspectives
O2 Faces Backlash Over Price Hike Breach
10/31/2025
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Story summary
- Ofcom criticized O2 for raising mobile phone contract prices by £2.50 a month, above the £1.80 advertised.
- The price change takes effect April 2026 and violates the spirit of new consumer protection regulations.
- Martin Lewis, the consumer expert, condemned the move, saying it undermines consumer trust and could invite similar price hikes.
- O2 says the increase funds infrastructure improvements and allows customers to exit contracts penalty-free within 30 days.
