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Chipotle CEO: Young Adults Dine Out Less Amid Financial Strain

10/31/2025

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Summary

Story summary

Chipotle CEO Scott Boatwright says customers aged 25–35 cook at home rather than dine out, due to student loan repayments, stagnant wages, and rising unemployment.
About 40% of Chipotle's customers earn under $100,000 and cut spending.
A survey shows 40% of Gen Z and millennials are cutting dining to manage expenses, with over 20% skipping meals.
Restaurants should pursue affordability over novelty to attract this demographic.

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Story summary

Chipotle CEO Scott Boatwright says customers aged 25–35 cook at home rather than dine out, due to student loan repayments, stagnant wages, and rising unemployment.
About 40% of Chipotle's customers earn under $100,000 and cut spending.
A survey shows 40% of Gen Z and millennials are cutting dining to manage expenses, with over 20% skipping meals.
Restaurants should pursue affordability over novelty to attract this demographic.