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Viva Leisure Partners with WiredCo for Growth Strategy

10/31/2025

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Summary

Story summary

Viva Leisure, a Sydney-based fitness company, appointed WiredCo. as its brand and media agency after a competitive pitch.
WiredCo. aims to grow Viva Leisure through integrated media strategies and will use AI tools, including WiredPredicts and WiredIQ, to optimize campaigns.
In Melbourne, the 2025 Australia and New Zealand Sports Technology Awards awarded SportLogic for its platform serving racquet and paddle clubs.

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Story summary

Viva Leisure, a Sydney-based fitness company, appointed WiredCo. as its brand and media agency after a competitive pitch.
WiredCo. aims to grow Viva Leisure through integrated media strategies and will use AI tools, including WiredPredicts and WiredIQ, to optimize campaigns.
In Melbourne, the 2025 Australia and New Zealand Sports Technology Awards awarded SportLogic for its platform serving racquet and paddle clubs.