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Story perspectives

Iowa Tourism Spending Surges 2.8% to $7.5 Billion

10/31/2025

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Story summary
  • Iowa's 2024 tourism economy grew, with statewide visitor spending exceeding $7.5 billion, up 2.8% from 2023.
  • Dickinson County reported travel spending of $241.6 million in 2024, up 3.4% from 2023, despite flooding concerns.
  • Wapello County saw visitor spending rise 4.9% to over $64.1 million in 2024, led by $16.2 million in food and beverage.
  • Local tourism officials expressed optimism for continued growth in the coming years.