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Story perspectives

BBC and Rolex Unite to Champion Global Arts

10/31/2025

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Story summary
  • The British Broadcasting Corporation (BBC) and Rolex launched a collaboration called Arts in Motion to promote arts and culture globally.
  • The initiative leverages the BBC's reach and Rolex's commitment to the arts through its Perpetual Arts Initiative.
  • The project will support artistic excellence and the sharing of artistic knowledge.
  • It will feature 35 videos showcasing creative ambition worldwide.