Pokémon Trading Card Game Pocket Achieves Record-Breaking Success in Its First Year

Pokémon Trading Card Game Pocket, launched on October 30, 2024, has generated approximately $1.3 billion in revenue during its inaugural year, making it the highest-earning mobile Pokémon game based on year-one revenue. This figure surpasses the $1 billion earned by Pokémon Go in its first year by about $245 million. The game has also achieved over 150 million downloads and facilitated more than 2 billion battles, showcasing its widespread popularity and engagement among players.

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The game's most lucrative month was November 2024, where it amassed $229.3 million in revenue, coinciding with its launch. February 1, 2025, marked its highest single-day revenue of $11.2 million, following the release of the Space-Time Smackdown expansion, which introduced over 200 new cards and revitalized player interest. The ongoing success of Pokémon TCG Pocket is attributed to its innovative monetization model, which includes regular card releases and a subscription service offering daily free packs.

Pokémon TCG Pocket reaches $1.3bn in first year, says AppMagic

The launch of Pokémon TCG Pocket has coincided with a significant increase in the popularity and prices of real Pokémon trading cards. Reports indicate that the median prices of sealed Pokémon cards have surged to five times their pre-launch levels, largely driven by renewed interest from both lapsed and new fans inspired by the mobile game. However, this surge has also attracted scalpers, complicating the availability of physical cards and contributing to widespread shortages.

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The Pokémon Company has acknowledged the game's remarkable performance, noting that it has exceeded expectations and contributed positively to the brand's overall engagement. The success of Pokémon TCG Pocket has also been reflected in the accolades it has received, including Game of the Year at the Pocket Gamer Mobile Games Awards 2025.

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Despite its success, some critics have raised concerns about the impact of scalpers on the physical card market, arguing that the influx of new players has led to inflated prices and limited availability. These critics emphasize the need for better access to physical cards for genuine collectors and players.

Pokemon Cards Have Never Been More Expensive, And Pokemon TCG Pocket Is Partly To Blame

As Pokémon TCG Pocket enters its second year, it has already announced the upcoming "B1a" expansion, set to launch in late November 2025. This expansion will continue to build on the game's success by introducing new mechanics and features, ensuring ongoing engagement from its player base.

Pokemon TCG Pocket Reveals How Many Packs Have Been Opened Since Launch

Pokémon TCG Pocket's first year has not only set financial records but has also reshaped the landscape of both digital and physical Pokémon trading card experiences.

Pokemon Cards Have Never Been More Expensive, And Pokemon TCG Pocket Is Partly To BlamePokemon TCG Pocket reportedly made $245 million more than Pokemon Go managed in its first yearPokémon TCG Pocket reaches $1.3 billion in revenue, 2 billion+ battles and 490 million+ showcases on its first anniversary (UPDATE)