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Story summary
- Robbie Stein, Google's Vice President of Product, says AI is reshaping search but will not erase Google Ads.
- Stein notes user behavior is expanding with AI, and Google is testing ads inside AI experiences.
- Stein adds that businesses must shift to AI-driven marketing, prioritizing context and reputation over keywords as AI analyzes conversation contexts.
- Google Trends and other tools remain vital for adapting to changes in search behavior.
