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Brighton Uncovers £125,000 in Ticket Touts Using AI

11/1/2025

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Summary

Story summary

Brighton & Hove Albion clamped down on ticket touting using AI.
The effort uncovered £125,000 in illegally resold tickets ahead of the Tottenham Hotspur match.
The club identified 285 day tickets and 12 season tickets as fraudulent on September 20.
A fan from South Korea was denied entry after paying £900 to an unauthorized site.
Brighton's ticket exchange has facilitated £1 million in legitimate resales this season.

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Story summary

Brighton & Hove Albion clamped down on ticket touting using AI.
The effort uncovered £125,000 in illegally resold tickets ahead of the Tottenham Hotspur match.
The club identified 285 day tickets and 12 season tickets as fraudulent on September 20.
A fan from South Korea was denied entry after paying £900 to an unauthorized site.
Brighton's ticket exchange has facilitated £1 million in legitimate resales this season.