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Audi Lowers Profit Outlook Amid Rising EV Costs and Tariffs

11/1/2025

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Summary

Story summary

On Oct 31, 2025, Audi revised its 2025 profitability guidance to a 4%–6% operating margin due to United States import tariffs and the costly EV shift.
The first nine months of 2025 included 850 million euros in electric-vehicle costs.
Audi projects a full-year tariff impact of 1.3 billion euros.
Audi maintained its revenue outlook and plans to optimize costs.
Audi's operating margin fell to 3.2% from 4.5% last year.

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Story summary

On Oct 31, 2025, Audi revised its 2025 profitability guidance to a 4%–6% operating margin due to United States import tariffs and the costly EV shift.
The first nine months of 2025 included 850 million euros in electric-vehicle costs.
Audi projects a full-year tariff impact of 1.3 billion euros.
Audi maintained its revenue outlook and plans to optimize costs.
Audi's operating margin fell to 3.2% from 4.5% last year.